The Rediff Newsletter -- an intro

So rediff is launching a cricket newsletter -- like, there aren't enough already?

You are right -- email newsletters are a dime several dozen. In that sense, the one being launched here is merely the latest addition to the clutter in your mailbox.

So why then are we doing this? More importantly, why do you need to subscribe to this?

To answer that, examine the newsletters that sites regularly provide you. What they are, is a collection of links, pointing to stories on the respective sites on that day. In other words, homepages by mail. As simple as that.

The Rediff email, however, is not about linking to stories on our site. Rather, it is prompted by another fact of journalistic life -- there is, often, a thought, an impression, a point of view, that occurs to us in course of our workaday world, which does not make it onto the site as a column, a think piece, whatever.

Yet, these little thoughts, these opinions, could be interesting. They could spark, in you, various thoughts and opinions of your own. And thus, start a chain reaction, a dialogue between journalist and reader that is, in our minds, the real essence of journalism.

And that is what the rediff newsletter will contain. Little capsule columns, one each day, from the various members of the rediff cricket team. It could be Harsha Bhogle, wondering why the income tax authorities are making a huge fuss over findings of a few lakh -- an amount international cricketers would consider peanuts. Or Faisal Shariff, telling you about a chance encounter with a cricketer, an administrator. Or Prem Panicker, pointing out a minor, yet important, foible of the BCCI. Sujata Prakash, bringing her own special spin to a news item that might otherwise have been overlooked.

And so on....

In other words, the rediff newsletter is a daily dairy -- a little, intimate document -- brought to you by the rediff cricket team. And it is a mailbox exclusive -- we will not be duplicating these little thought-lets on the site.

Interested? Subscribe now -- what have you got to lose?

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