Percept has acquired three tenders floated by the Board of Control for Cricket in India totalling around Rs 75 crore.
BCCI had invited tenders for the official provider of the Indian team's formal wear and accessories, the board's ratings and awards, and the ground rights for the tri-series against West Indies and Australia in Kuala Lumpur next month, and the marketing company bagged the rights in all three areas.
The tender for the ratings and awards was bagged at an overall price of USD 6.41 million (Appr Rs 30 crore) spread over a period of five years and the company will be announcing its partner for this venture shortly, a BCCI press release said on Tuesday.
According to the deal, Percept would create, conceptualise and manage the ratings, envisaged for first class cricketers, in consultation with BCCI.
Percept also assisted Pantaloons to bag the rights to formal wear and accessories at a deal that is pegged around Rs 20 crore over four years.
Pantaloons would have the rights to provide the garments and market them as the official team clothing for five years and will cover the Under-19 and women's cricket teams as well.
There were no other bidders for these two tenders.
PDM International (PDM Intnl), another Percept Group company, has also bagged the exclusive ground rights for the Malayasian tri-series, slated for September 12-24, for USD 5.14 million (appr Rs 24 crore). It beat five other bidders to bag the rights for the event.
PDM had earlier bagged the bid for sponsorship rights for the India-Pakistan one-day series held in Abu Dhabi in April.
