Hrithik: The new Hero Honda man!

Komal Nahta

Hrithik Roshan is not only the most popular screen hero, he is also the most sought-after guy to endorse consumer brands and products.

Every corporate house seems to be clamouring for the Kaho Naa...Pyaar Hai hero.

Coke wars and S Kumar suited and booted, it's now biking time for Hrithik with Hero Honda. The automobile manufacturer has just signed on a contract with the star.

Now here's the clincher. The actual shooting for the commercial will only begin next year. Apparently the Honda biggies were gung-ho about getting him to sign on the dotted line. Advance booking with a vengeance, what say?

Needless to say, the moolah's better thought about than said. The powers-that-be are rather tight-lipped on the amount.

By way of info, the Coke commercial Hrithik recently shot for in Mauritius with Aditi Govitrikar and which was directed by papa Rakesh Roshan, is scheduled to go on air very shortly