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The Indian Premier League has let some glamourous names in India find themselves space in sports magazines, sports websites, as well as the sports section of the daily newspaper.
With the who's who of Bollywood involved in team ownership, it is but obvious that a bevy of beauties and handsome hunks from the glamour world will be spotted in some corner of the stadium -- screaming, cheering and supporting their teams.
Here, Shilpa Shetty, owner of Rajasthan Royals, wears her passion on her sari. Shilpa, deviating from the usual white T-shirt-jeans look, wore a blue leheriya sari that was gifted to her by Maharani Padminiji of Jaipur.
Shilpa's loud and unabashed support saw her team tame Kings XI Punjab by nine wickets.
'Support your friends' seems to be latest slogan among Bollywood celebrities who come in numbers to the stadiums. These celebrities are not shy to show their support.
By screaming slogans and cheering the players they show allegiance to the team owners and friends.
Here, actress Sameera Reddy made her presence felt at the Eden Gardens as she backed Kolkata Knight Riders in their match against Delhi Daredevils.
Shamita Shetty is a regular face in the stands these days. The actress is always seen with sister Shilpa and brother-in-law Raj Kundra waving flags, and is emotions personified.
Whether it's Yousuf Pathan hitting his big sixes or Shane Warne bamboozling the batsman with his wicked spin, the younger of the Shetty sisters is always seen dancing, jumping and cheering the players.
The fans have thronged in numbers.
The excitement of the IPL has captured the minds of spectators young and old. Here, a young fan waves the Rajasthan Royals' flag during the match between the Deccan Chargers and Rajasthan Royals.
Bollywood beauty Katrina Kaif is another celebrity who makes it a point to be present at all of RCB's matches.
Katrina is always seen enjoying the company of Royal Challengers Bangalore owner Vijay Mallya at the stadium. She is not very animated in her celebrations, but her presence is enough to give the Royal Challengers the much-needed moral support.
Kolkata Knight Riders' owner Juhi Chawla seems to enjoy herself when at the stadium, be it at home games or away.
Here, actor Rahul Bose seems to be giving Juhi a much-needed game plan during the match between Kolkata Knight Riders and Kings XI Punjab at the Eden Gardens.
Shah Rukh Khan's rotten luck in the IPL continues to chase him even in this, the third edition.
Kolkata Knight Riders have had mixed fortunes, and even a match which was nearly in their pocket was snatched away by Kings XI Punjab's Mahela Jayawardene, who scored his maiden IPL ton last Sunday.
Here, Shah Rukh Khan has a glum look after losing that thriller of a match.
Nita Ambani, the owner of the Mumbai Indians, is often seen egging on her players from the sidelines.
The lady is wherever the team is. She follows the team like a mother keeping an eye on her child's progress.
And considering the form Mumbai Indians are enjoying, it is only right to say that Mrs Ambani's presence is having a positive effect on the team.
Bollywood stars are making a habit of coming to the stadium to catch all the IPL action.
Sometime back it was Farhan Akhtar who was at the Brabourne to catch the Mumbai Indians match; this time actors Imran Khan and Kunal Kapoor were spotted soaking in the atmostphere at the Brabourne during the match between Mumbai Indians and Deccan Chargers.
Veteran actor Venkatesh was also seen at a match between the Royal Challengers Bangalore and Deccan Chargers last week.
The Telegu superstar seemed very pleased as the Chargers romped to an easy seven-wicket win.