TV ad rates rocket ahead of India, Pakistan final
June 18, 2017  13:59
image
The whole of the cricketing world has shifted their attention to the high-profile India vs Pakistan title clash and no doubt the ad rates have shot up drastically.

Television advertising rates for Sunday's cricket final between India and Pakistan are 10 times the normal price, industry sources said, as millions of fans are expected to tune in for a clash that last time ranked among the six most-watched sporting events.

Pakistan, the lowest-ranked team at the ICC Champions Trophy tournament, upset host and favourites England to set up a final with defending champions India, feeding a frenzy for a game that commands a fanatical following in the region and among its diaspora.

A 30-second spot during the final to be broadcast by Rupert Murdoch's Star Sports is expected to cost nearly Rs 1 crore, far higher than the Rs. 10 lakh that advertisers pay on average for most Indian shows, said a person involved in buying ads.

Most of the TV spots for the final, to be played in London, were pre-booked with firms such as Nissan Motor, Intel Corp, Emirates, Chinese mobile maker Oppo and Indian tyre maker MRF signed up as commercial partners for the tournament.

Fewer than 10 percent of the slots are left for the final, a person in the sports broadcasting industry said.

Companies still wanting to air their ads will be paying a higher rate than those who pre-booked, said the person, who did not want to be named, citing business confidentiality.

Click to read the complete report
« Back to LIVE

TOP STORIES